A New Brand with a Bolder Vision
Core BTS has long been a trusted partner in helping organizations navigate digital transformation, optimize technology strategies, and harness data-driven insights. Today, we are proud to announce our evolution into the North American operations of NRI — a change that reflects our deepened expertise, expanded capabilities, and renewed commitment to innovation.
Why the Rebrand?
In today’s rapidly evolving technological landscape, businesses need more than just a technology provider—they need a strategic partner who can align technology with business goals and drive measurable impact. By uniting under the NRI brand, we are better positioned to simplify complexity, accelerate transformation, and secure long-term success for our clients.
“This transition to NRI is the culmination of years of growth and collaboration. By integrating our capabilities with NRI America and ITSA, we are uniquely positioned to deliver even greater value to our clients and partners,” said Stacey Doherty, Senior Vice President, Marketing at NRI.
What’s Changing?
A New Name, A Stronger Identity: Our rebranding reflects our leadership in the digital transformation arena and better represents our comprehensive service portfolio.
Expanded Expertise: Building on our history in cloud transformation, cybersecurity, and AI-powered analytics, our new identity is bolstered by the global strength of NRI.
New Capability Pillars: Our service offerings are now clearly defined into strategic areas including:
- Inform & Advise: Delivering strategic insights through data-driven analysis and tailored advisory services.
- Build & Transform: Driving precision transformations with intelligent data, AI solutions, and modern application integrations.
- Protect & Manage: Ensuring robust cybersecurity and continuous resiliency with comprehensive risk management and managed services.
What Remains the Same?
Our People & Culture: The dedicated, trusted experts you’ve come to rely on will continue to serve your needs with the same passion and commitment.
Client & Partner Commitment: Our core values and focus on service excellence remain unchanged as we continue to deliver impactful business solutions.
What This Means for You
For our clients, partners, and community, the rebrand represents an enhanced promise to deliver world-class business solutions. Whether you’re optimizing IT infrastructure, leveraging AI for competitive advantage, or securing digital ecosystems, NRI is here to help you scale with confidence and clarity.
Our new brand identity will be reflected across our website, emails, and marketing materials. Please update your records with our new contact information:
New Website: www.nri-na.com
Updated Email Format: first.last@nri-na.com
Join Us in This Exciting New Chapter
We invite you to explore our refreshed brand and learn how NRI is driving business transformation through advanced technology, strategic insight, and innovative solutions. For any inquiries, please contact us.
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Thank you for being an essential part of our journey. We are just getting started!
